Free with your Quick Scan
Your Free Audit Bonus Kit
You get more than a 48-hour audit video. You also get the same tools I use on client accounts: the benchmarks, the full Leak Score Rubric, the core calculators, and my product campaign blueprint. All free, all yours to keep.
4 tools · yours to keep
What’s inside the kit
Ad Account Benchmarks (BTB Edition)
The healthy ranges we see across $25M+ in audited US ad spend: CPM, CTR, conversion rate, CPL, ROAS, and LTV:CAC. Use them as a sanity check on your own numbers (full table below).
The Leak Score Rubric
Score your own account across 8 categories and 38 checkpoints, the same rubric we run in a paid audit. Find exactly where your spend leaks money, and what to fix first.
Open the rubric →Core Calculators Cheat-Sheet
The four numbers every advertiser should know before spending another dollar. Plug in your own figures:
Product Campaign Structure
The exact 3-campaign Meta structure I use to scale product brands: an ASC scale engine, a manual testing campaign, and a retention campaign, with the budget split and creative rules for each. A ready-to-copy blueprint.
Open the blueprint ↓Benchmarks · BTB Edition
Healthy ranges to check yourself against
These are the bands we see most often across audited US accounts. Yours will shift with your margin, price point, and country, so treat these as a sanity check, not a target to copy. For numbers tuned to your business type, use the benchmark tools above.
| Metric | Healthy range | Why it matters |
|---|---|---|
| CPM (cost per 1,000 views) | $10 – $60 | If this climbs too high, scaling gets hard no matter how good your funnel is. |
| 3-second video view rate | 20% – 35% | How many people stop to watch. Below 15% means a weak hook. |
| Outbound CTR (clicks ÷ views) | 0.7% – 1.4% | Predicts your click cost. Lower for high-priced products, higher for impulse buys. |
| CPC (cost per link click) | $1 – $2.50 | Cheap clicks mean nothing if the landing page is slow or off-message. |
| Landing-page view rate | 65% – 85% | Of people who click, how many actually load the page. Below 55% = slow site or junk traffic. |
| Add-to-cart rate | 2% – 6% | Tests whether your product, price, and page actually line up. |
| Conversion rate (purchase ÷ visit) | 0.8% – 1.8% | The final health check on your whole funnel. |
| Cost per lead (lead-gen) | $30 – $120 | Meaningless on its own, pair it with a lead-quality check. |
| Break-even ROAS | 1 ÷ your gross margin | Not a benchmark, it's math. A 40% margin breaks even at 2.5x. |
| Blended MER (all sales ÷ all ad spend) | 2x – 4x | Keeps platform-reported ROAS honest once you scale. |
| LTV : CAC | 3 : 1 or better | Below this, growth quietly burns cash. |
Ranges reflect BTB Audits’ experience across $25M+ in audited US ad spend, cross-checked against public platform data. They are a starting point for diagnosis, not a guarantee of results.