CROSS-PLATFORM TOOL
Agency Pricing Benchmark Calculator
Enter your monthly ad spend, agency fee, and account complexity. See whether you're being charged in range, overcharged, or undercharged for your situation.
Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google
Your position vs benchmark
In range
Your fee is 9% below the industry midpoint. Benchmarks last refreshed: May 2026.
Industry low
$4,125
Industry mid
$5,500
Industry high
$6,875
Your fee
$5,000
What this means for your account
Your agency fee is in the normal range.
You're not being overcharged based on spend, platforms, geographies, and product count. The structural questions still matter (what are you actually getting for this fee?), but the price itself is defensible.
If you want a second opinion on what passed, the Free Quick Scan is here. Most accounts at this level do not need one.
Get a Free Quick Scan →Learn the methodology
How this tool actually works
This calculator gives you the number. The paired blog post explains the math behind it, the edge cases, and how to read the result for your own account.
Read: The Honest Audit Manifesto →Want a senior audit that uses agency pricing benchmark as the baseline for evaluating your account?
If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.
Get Your Free Quick Scan →