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Tools for DTC, SaaS, and Lead-Gen Founders
Calculators and diagnostics built from $150M+ in managed ad spend. Free. No email gate. Use them as often as you want.
Cross-Platform
ROAS Calculator
A 5-layer ROAS diagnostic that tells you which stage of your funnel is leaking: creative, landing page, or unit economics.
Use this toolBreak-Even ROAS Calculator
Calculate the minimum ROAS your brand needs to break even after gross margin, returns, and overhead.
Use this toolQuick Scan Score Self-Assessment
Run through 12 yes/no questions about your account. Get a score and a recommended next step.
Use this toolAttribution Reconciliation Calculator
Calculate how inflated your Meta and Google reports are versus your actual Shopify orders.
Use this toolBFCM Readiness Score
Answer 11 questions about your account, inventory, creative, and cash position. Get a readiness score and recommended BFCM strategy.
Use this toolAgency Pricing Benchmark Calculator
Are you being overcharged by your agency? Enter your spend and fee. See where you fall on the industry benchmark.
Use this toolTrue LTV Calculator
Project your honest 90-day to 36-month LTV vs current CAC. Most DTC brands miscalculate this by overestimating repeat behavior.
Use this toolLeak Score Rubric
Score your ad account across 8 categories and 38 checkpoints. Find exactly where your ad spend leaks money — and what to fix first.
Use this tool30-60-90 Audit Roadmap Generator
Get a customized 90-day priority list of what to fix in what order, with effort estimates and links to BTB methodology posts.
Use this toolMeta Ads
Lookalike Audience Size Calculator
Estimate Meta lookalike reach by geography and percentage, plus seed readiness score.
Use this toolMeta CPM Benchmark by Category and Geography
Look up the current Meta CPM range for accounts that look like yours.
Use this toolCreative Fatigue Calculator
Diagnose whether a Meta ad is healthy, approaching fatigue, or critically fatigued. Get a specific refresh recommendation.
Use this toolComing next
Tools we are actively building. Pair them with the linked blog post if you want the methodology before the tool ships.
Quality Score Diagnostic
Diagnose which Quality Score component (Expected CTR, Ad Relevance, Landing Page Experience) is dragging your score.
Methodology
Every tool here pairs with a blog post
The tools give you the number. The posts explain why it matters.
Every calculator on this page is built on patterns I see across the audits I run for DTC, SaaS, and lead-gen brands. The math is honest. The benchmarks are directional. The verdicts assume your inputs are accurate. If you want a senior pair of eyes on the actual account, the Free Quick Scan is what I built for that.
Want eyes on your actual account?
The tools tell you the number. The Free Quick Scan tells you where the number is breaking down on your specific account. Private 5 to 7 minute Loom. No account access. 48 hours.
Get Your Free Quick Scan →