CROSS-PLATFORM TOOL
True LTV Calculator
Most DTC brands miscalculate LTV by overestimating repeat behavior. Enter your first-purchase data and repeat-purchase patterns. Get an honest 90-day to 36-month LTV projection vs current CAC.
Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google
LTV:CAC at 12 months
1.58x
Payback period: 0.8 months from the first-purchase contribution alone. Average 1.33 purchases over the horizon.
LTV 90 days
$35.63
LTV 12 months
$47.31
LTV 24 months
$47.45
LTV 36 months
$47.45
What this means for your account
Your unit economics are at risk.
At this ratio, you're barely making money after CAC. The buffer is too small to absorb operational costs (overhead, customer service, fulfillment, taxes). This isn't sustainable unless either CAC drops or LTV expands.
This is the situation the Free Quick Scan was built for. Private Loom, no account access, 48 hours.
Get Your Free Quick Scan →Learn the methodology
How this tool actually works
This calculator gives you the number. The paired blog post explains the math behind it, the edge cases, and how to read the result for your own account.
Read: Why You're Calculating Your ROAS Wrong (And the Honest Math Most Brands Skip) →Want a senior audit that uses true ltv as the baseline for evaluating your account?
If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.
Get Your Free Quick Scan →