META ADS TOOL
Meta CPM Benchmark by Category and Geography
Look up the current Meta CPM range for accounts that look like yours. Updated quarterly with primary-source data.
Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google
Estimated CPM range
$24.2 to $52.8
Last updated: Q2 2026. Directional benchmarks, refreshed quarterly.
Low
$24.20
Midpoint
$35.20
High
$52.80
What this means for your account
Your CPMs are in the typical DTC range.
Most accounts at $20K+ monthly spend land here. The differentiator is creative quality and audience structure, not CPM negotiation. CPM is the price; quality is the lever.
Want a senior pair of eyes on the specifics? The Free Quick Scan is a private 5 to 7 minute Loom in 48 hours.
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How this tool actually works
This calculator gives you the number. The paired blog post explains the math behind it, the edge cases, and how to read the result for your own account.
Read: Why $50 CPMs Are the New Normal →Want a senior audit that uses meta cpm benchmark by category and geography as the baseline for evaluating your account?
If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.
Get Your Free Quick Scan →