META ADS TOOL
Creative Fatigue Calculator
Diagnose whether a Meta ad is fatigued, approaching fatigue, or still healthy. Get a specific recommendation: refresh now, refresh within 7 days, or pause and rebuild.
Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google
Fatigue state
Healthy
No near-term failure projected. Re-check in 14 days.
Fatigue health (0 = critical, 100 = healthy)
72 / 100
What this means for your account
Ad is healthy. Keep running.
This ad is performing within or above its normal range. No refresh action needed. Continue monitoring weekly.
Recommended next step
Continue. Re-evaluate in 14 days.
If you want a second opinion on what passed, the Free Quick Scan is here. Most accounts at this level do not need one.
Get a Free Quick Scan →Learn the methodology
How this tool actually works
This calculator gives you the number. The paired blog post explains the math behind it, the edge cases, and how to read the result for your own account.
Read: Creative Is the New Targeting →Want a senior audit that uses creative fatigue as the baseline for evaluating your account?
If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.
Get Your Free Quick Scan →