CROSS-PLATFORM TOOL

Quick Scan Score Self-Assessment

Run through 12 yes/no questions about your Meta, Google, and CRO setup. Get a score and a recommended next step in 8 minutes.

By Aditya Chaturvedi

Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google

Conversion tracking and signal hygiene

Is Pixel + CAPI deduplication working?Browser + Server both firing, dedup above 90 percent, EMQ above 7.0.

Are conversions firing the right events?Purchase or qualified Lead, not View Content or Add to Cart.

Do cross-platform numbers reconcile to Shopify within 25%?Meta + Google reported conversions vs Shopify actuals over the same window.

Account structure and discipline

Is the Self-Defense Campaign running healthy?Branded SIS above 95%, TIS above 90%, ATP above 80%.

Are exact, phrase, and broad match keywords in separate campaigns?Match-type discipline keeps cheap traffic from cannibalizing expensive intent.

Is Performance Max placement breakdown healthy?Search + Shopping above 60%, Display + YouTube below 30% of spend.

Audience structure and creative

Is targeting broad or Advantage+, with lookalikes only as a small test?Broad / Advantage+ finds buyers; creative filters them. Lookalikes capped at ~10% of budget if used at all, not the core audience.

Is fresh creative going live often enough to beat fatigue?Add new creative every 4 to 5 days at scale (roughly 8 to 15 new ads per week at $20K+ spend). Too little and fatigue catches up.

Do the bidding strategy and audience structure match the account stage?Manual CPC, Maximize Conversions, or Target CPA chosen for the right reason, not by default.

Post-click and unit economics

Is mobile LCP under 2.5 seconds on the top landing page?Largest Contentful Paint measured on a real mid-tier mobile device.

Does the checkout flow pass the test-card walkthrough?Shipping pre-checkout, Apple Pay enabled, fewer than 8 form fields.

Do unit economics support current CPMs?Profitable after returns and overhead at the actual CPMs you are paying.

Your Quick Scan Score

0 / 12

What this means for your account

Compound problems detected.

The account has structural issues where each gap reinforces the others. Self-fixing is possible but takes 40+ hours of structured work. Most operators in this range benefit from an external audit.

This is the situation the Free Quick Scan was built for. Private Loom, no account access, 48 hours.

Get Your Free Quick Scan →

Want a senior audit that uses quick scan score as the baseline for evaluating your account?

If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.

Get Your Free Quick Scan →

$150M+ in ad spend managedPrivate Loom, not a PDF templateMoney-back guarantee10+ years on Meta and Google