Leak Score Rubric
Score your ad account across 8 categories and 38 checkpoints. Find exactly where your ad spend leaks money — and what to fix first.
Scoring Guide
How the Leak Score Works
Score each checkpoint
Rate your ad account on 38 checkpoints across 8 categories. Each gets a 1-5 score. Use the help buttons if you are unsure what something means.
See your weighted score
Categories that matter most (like Tracking and Creative) carry more weight. Your overall score shows where the biggest leaks are.
Fix the weakest areas first
Focus on the 1-2 categories with the lowest scores. Small improvements in your weakest areas give the biggest return.
Category Weights
Categories that have the biggest impact on your results carry more weight in the final score.
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Answer 12 yes/no questions about your account. Get a score and a recommended next step.
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Get a customized 90-day priority list of what to fix and in what order.