CROSS-PLATFORM TOOL
Break-Even ROAS Calculator
Calculate the minimum ROAS your brand actually needs to break even after gross margin, returns, and overhead. Most operators miscalculate this by 30 to 50 percent.
Founder, BTB Audits. $150M+ in ad spend managed across Meta and Google
Your break-even ROAS
2.42x
Net dollars per order after margin, returns, and overhead: $33.00
For 10% net
2.69x
For 20% net
3.03x
For 30% net
3.46x
What this means for your account
Your unit economics are typical for DTC.
This is the most common range across the brands BTB audits. Your account needs disciplined creative, audience, and CRO work to consistently deliver above this number.
Want a senior pair of eyes on the specifics? The Free Quick Scan is a private 5 to 7 minute Loom in 48 hours.
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How this tool actually works
This calculator gives you the number. The paired blog post explains the math behind it, the edge cases, and how to read the result for your own account.
Read: What Is a Good ROAS for E-Commerce in 2026? →Want a senior audit that uses break-even roas as the baseline for evaluating your account?
If you don't have four to six hours, or you want a second pair of eyes that's managed $150M+ across Meta and Google, the Free Quick Scan is what I built for that. I'll record a private 5 to 7 minute Loom walking through the leaks I find on your account using public data only. You'll have it in 48 hours.
Get Your Free Quick Scan →