Marketing Resources & Tools
Powerful, free tools built from our experience managing $150M+ in ad spend across Meta and Google. Make smarter decisions for your brand.
Calculators
Crunch the numbers — ROI, ROAS, budgets, and benchmarks.
ROI Calculator
Calculate your expected return on ad spend. Input your metrics and get instant projections for revenue, profit, and ROAS across campaigns.
Use ToolMastermindMinimum Viable Budget Calculator
Stop guessing your ad budget. Input your unit economics and get the exact minimum budget Meta needs to learn — with a 3-phase scaling roadmap.
Use ToolMastermindBreak-even ROAS Calculator
Calculate your exact break-even point from your unit economics, and see which of the 5 ROAS zones you are operating in.
Use ToolAnalyticsROAS Benchmark Tool
Compare your ROAS against industry benchmarks. See how your performance stacks up and get actionable recommendations.
Use ToolInteractive Tools
Input your business details and get personalised strategies, structures, and diagnoses.
Campaign Structure Generator
Select your business type, input your budget, and get a complete campaign structure with budget splits, audience setup, and creative recommendations.
Use ToolMastermindDecision Load Classifier
Classify your product's decision load and get the right Meta campaign objective, funnel type, and budget split recommendation.
Use ToolPlatform StrategyMeta vs Google Budget Advisor
Get a data-driven recommendation on how to split your budget between Meta and Google based on your business type, AOV, and maturity.
Use ToolCreative Framework3C Content Brief Generator
Generate a creative brief using the 3C Framework — Context, Creative Archetype, and Conversion Element. Get archetype recommendations and hook ideas.
Use ToolScaling FrameworkScaling Readiness Assessment
Assess your readiness across 4 scaling axes — Budget, Signal, Creative, and Structural — with a priority roadmap for growth.
Use ToolPerformance AnalysisFunnel Diagnostic Tool
Input your funnel metrics from ad spend to purchase and instantly identify your biggest bottleneck — is it an ads problem or a website problem?
Use ToolStrategicMeta Ads Scale-Up Planner
Plan your Meta advertising scale-up strategy. Get a phased roadmap with weekly budgets, CPA shifts, and audience expansion tactics.
Use ToolPlanningAd Budget Allocator
Optimize your ad budget across Meta, Google, Amazon, and more. Get data-informed allocation recommendations based on your goals.
Use ToolReference Guides
Blueprints, glossaries, and creative playbooks to bookmark and revisit.
Campaign Structure Blueprint
The complete always-on + festival campaign structure for Product and Service businesses. Never modify your core campaigns during sales.
Read GuideCreative ReferenceCreative Types That Work in 2026
The complete guide to 10 ad creative archetypes — when to use each, format specs, and what to avoid. Your creative playbook.
Read GuideReference GuideMeta Ads Glossary
Every Meta Ads term you need to know — searchable and organized by category. From ASC to Andromeda, CAPI to Creative Fatigue.
Read GuideSEOSEO Checklist
Interactive checklist for optimizing your website for LLM-based search. Track your progress across on-page SEO, content seeding, and technical requirements.
Read GuideFacebook AdsFacebook Ads Audit Checklist
Interactive Facebook ads audit checklist. Ten ordered sections, yes-or-no checks, progress saves locally. Printable PDF included.
Read GuideGoogle AdsGoogle Ads Audit Checklist
Interactive Google Ads audit checklist. 12 yes-or-no checks in 4 categories, with the dollar impact per check. Progress saves locally. Printable PDF included.
Read GuideNeed a Custom Analysis?
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