Interactive Tool · Progress saved locally
Google Ads Audit Checklist
The 2026 checklist for auditing any Google Ads account. 12 yes-or-no checks in 4 categories, each showing the dollar cost of getting it wrong. Progress saves automatically to this browser. Read the checklist guide for the methodology behind each section.
Overall progress
0 of 12 checks passing
0%
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What to do with the leaks
Found unchecked boxes? Here is the fix order.
Fix in this priority, regardless of where the leaks live: section 1 (tracking) first, because bad data makes every other finding unreliable. Then section 2 (attribution), then section 8 (budget by stage), then the rest by dollar impact. Read the full scoring and fix-order section of the guide.